Opportunity Costs of Selling Direct to Consumers

http://quiversecommerce.com/opportunity-costs-of-selling-direct/
Opportunity Costs of Selling Direct to Consumers
Opportunity Costs of Selling Direct to Consumers Brands are choosing to sell direct to customers while trying to continue to do business with retailers. Doesn’t sound too bad, right? Think again. Retail sales, on average, account for90% of Brand Manufacturers total revenue, leaving 10% of revenue coming through channels directly to the Brand.With that in […]